L.A.W.N. (Lawn Art With Neighbors) is an annual public art exhibition that celebrates creativity and community across Springfield, MO. The event transforms front yards into galleries, promoting arts and culture in a fun, quirky, and playful way. L.A.W.N. hired me to lead their visual identity rebrand and help shape their advertising strategy. I developed a refreshed brand system that reflects their personality—bold, approachable, and a little offbeat—while ensuring consistency across both digital and physical platforms. To bring the rebrand to life, I designed a suite of promotional materials, including yard signs, t-shirts, flyers, social media ads, and email campaigns. These pieces worked together to boost visibility, engage the community, and grow participation in the annual exhibition.